Luxury market to enter a period of structural change , jewelry

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start of May 9, Beijing, Shanghai and linkage with the second and third tier cities, launched a new round of luxury marketing campaign, from McIlroy extravagance Fair, Air Show, Tianjin Yacht Show, Shanghai mansion Exhibition, Chengdu Hao Auto Show, to Lamborghini Hotel expansion and test the waters of the Bulgari hotel in China, who are also not willing to just hot luxury market has entered a At the moment, China's economy has also come to a turning point after the period of high growth, businesses have started to worry about the second half of the consumer wallet will increasingly tighten.

many organizations the luxury brand sales in China decline attributed to the current economic situation, that the uncertain economic environment affect the purchasing power of Chinese consumers of luxury goods. Wealth Quality Institute research team recently interviewed in 15 cities across the country 1216 Regal consumers, results are surprising - nearly 70% of millionaires said that the decline in the economic situation and will not affect the level of consumption, about half billions of dollars of assets Regal leave enough budget for the future of luxury consumption, and another 1/3 of the Regal believes that the current investment collection the luxury golden opportunity, these populations is both non-price sensitive crowd, is the core consumer of luxury goods group.

Recently I have personally interviewed nearly 20 CEO of an international luxury brand, they generally said that the current economic situation does not affect their development or hinder the pace, they're thinking how layout. 2012 China's luxury market is troubled, negative bunch, from Hermes fake door to the officials in the consumption of luxury goods the relationship, and display their own low-key and restrained. slowdown in the Chinese luxury goods market, not the spending power out of the question, but the apparent lack of consumer confidence. 2012 yellow strobe Chinese luxury goods market, but it is the release of the market signals into the track of healthy development.

Recently, our research team collected 13 major categories of luxury goods, including a private jet, luxury cars, yachts, watches, clothing, jewelry, bags, red wine, incense, home and other works of art for the past 10 years imported data, found that the largest category of imports of luxury in reducing the amount of imports has increased, resulting in the unit price of the imported products in improving, yachts, leather goods, luxury cars, and red wine areas of volume and price go Chinese consumer demand for luxury goods-round high-end and top-level, and strong demand. China's richest are increasingly aware of their needs, it has become increasingly clear to luxury class segment, in a first step by the rich and expensive road.

wealth Quality Research Institute forecast the luxury consumer suppressed for too long at the end of 2012 with the recovery of the Chinese economy will rebound slightly, custom, limited edition, high-end niche brands to enter the Chinese luxury China will pull continue development of the product market, driving luxury consumption and re-enter a new climax. In short, the Chinese luxury goods market in 2012 is undergoing periodic adjustments and structural changes.