Diamond the retailers compete accelerate monumental electricity supplier industry reshuffle , China

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the saying goes, In recent years, China's diamond industry is gradually entering the mature stage of the market, crowded, channel changes, diverse formats, discount, electricity, shuffling, financing, listing a series of people roused to action the fresh vocabulary constantly surfaced industry people touch Diamond itinerant Heart, want to see what all. diamond brand leading electricity supplier channel changes channels changes one: separation from the traditional shopping malls, and gradually form a diamond franchise supermarkets. A time, promotions, cheap, discount, diamond franchised supermarkets price advantage Diamond supermarkets it was quickly able to expand, the development of an unprecedented rapid. channels upheaval of Two: The rapid development of online shopping diamond diamond market in China, starting in 2010, the sudden emergence of a number of diamond electric supplier, brave kicked a diamond brokers in the diamond market set off a price war known as opened a total of five stores in cities such as Beijing, Chongqing, Liaoning.

At the same time, the U.S. per carat diamond mall in 2011 to enter the online test the water diamonds electricity supplier, spending huge sums to operate independently the earliest diamond bird in diamond sales for the network. Brand from early 2002 to 2004, the first in the country based on office diamond Experience Center, just 8 years, 12 provincial cities of Guangzhou and other major cities nationwide in the future, and plans to become a national diamond jewelry brand. upheaval spawned industry reshuffle was a new pattern With the development of e-commerce platform diamond trick after another, new business models emerging all diamond retailers market eroded at an alarming rate. Diamond retail market ushered in the highly competitive environment in the coexistence of opportunities and crises, Looking at the overall trend of the business model of the diamond industry, the mainstream trends still advance to the e-commerce in the direction of large advance to create a more Online + line entity + electricity supplier innovation breakthroughs seen from the diamond industry already online + offline business model precious commodity due Diamond special consumption more inclined to the store to see the kind done comparison before deciding to buy. This diamond consumer behavior lead to diamond consumption is highly dependent on the market in line.

Therefore, the soundness of the entity under the line is the foundation for the development of the line. Diamond retail industry's existing business model, pure diamonds entity stores the pure Diamond electricity supplier and the exploration of the development of the Looking diamond retail industry, network + entity all diamond retail industry However, we are convinced that the composite business of the diamond industry network + entity.